Advertising

Traditionally, Online TV advertising focused on volume and frequency, IPTV provides the perfect platform for finely targeted promotions. Unlike traditional TV platforms, IPTV is an ideal mechanism to deliver tailored communications. IPTV ads can be targeted at large groups, small groups or even individual television sets, with many hundreds or even thousands of ads simultaneously coexisting on the platform ready to be served to the end user as scheduled.

Prostream offers real-time on-line usage data; detailing who watched what channels on each TV/PC screen, when and for how long. User data can be viewed by TV Region, Town or individual Post Code. In addition there are statistics on competition entrants and promotional campaign response.

Advertisers can target viewers by location, time of day, viewing habits, and opt-in user profile information to deliver finely tuned communications. IPTV enables viewers to receive relevant and engaging ads, rather than being bombarded by off-target ads that potentially alienate the audience.

Promotional Campaigns, Competitions and Editorial features and infomercials can be made available within the Prostream / UK ViewTV Content Management System.

Online TV Advertising

One of the most important parts of an IPTV revenue model is onscreen advertising which is usually split in to three or four commercial breaks containing a number of adverts of 10 second, 20 second and 30 second in length. The ability to source targeted and effective clients to advertise in these spaces can be difficult and expensive with the investment of a Media Sales Team so Prostream can provide services to sell your spot while you concentrate on producing quality entertainment and growing your audience.

Online TV Sponsorships

With the demand and availability of IPTV and Video on Demand (VOD) services growing daily the benefits of providing higher revenue based channel sponsorships or programming sponsorships results in benefits for both the advertiser and the broadcaster. Programming and Channel Sponsorship provide an endorsement of the product or service to its viewers while keeping the dedicated advert breaks to a minimum and the viewer interest to a maximum. The selection of a sponsorship partner is important to the seriousness of the channels audience as well as being effective at providing a long term and profitable relationship. Prostream has the experience and creativity to providing this introduction to a long term partnership via our network of creative partners.

Online Revenues Streams

IPTV is not just about the Advertising and Sponsorship Revenues it is about the channel making money through direct and indirect interactive feeds. This can be the result of mobile messaging (SMS) or telephone call based interactivity through voting and polling campaigns or jukebox style requests through a web or mobile credit system. There are many additional ways of providing additional revenue streams to an online broadcaster and Prostream can provide the services and case studies to make sure these are a success.